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Can we discuss our branding journey? We’ve come a long way from gifting beta boxes to our friends in summer of 2019… To finally getting some packaging tape… To upgrading the packaging tape… To crowdfunding enough money to order printed Bad Day Box packaging! I know the importance of branding and maintaining its integrity. Once crowdfunding was completed in April, we started to explore the custom design.   First I had to select a vendor, this required a couple different quote requests. Unfortunately, a lot of vendors require a minimum so this really narrowed down my choices for the time...

It’s National Parks & Recreation month, and I couldn’t think of a better way to honor my favorite form of self-care than a backpacking trip to get that fresh mountain air and glacier water.  I’m a late bloomer to getting outdoors but I always look forward to these trips for the beauty and solace.  Nature provides so much healing by just existing! When visiting National Parks or going on outdoor adventures, it’s a much better experience if you plan ahead and are prepared. Because of this, I wanted to take some time to share my 3 best tips for getting...

Friends & Family,  May has just begun and there is a lot to celebrate. May is Asian American & Pacific Islander Heritage Month AND Mental Health Awareness Month. The need to raise the AAPI community is now more important than ever. To celebrate this community, iFundWomen is spotlighting the hard work and business excellence of AAPI business owners- including Bad Day Box. If you didn't get the opportunity to fund, here's your chance! It is open through the month of May.  https://ifundwomen.com/projects/bad-day-box-snail-mail-self-care There's a new box on the block! Inspired by one of my dearest college friends, who is the greatest mother to...

Friends & Family, 30 Days of Funding Complete! It is hard to believe this campaign is complete. I first talked to my friends about this idea in late February 2019. I created the bones of a brand to launch to close family and friends in December 2019, with intent to crowdfund in early 2020. It's been years in the making and I'm so grateful to have FINALLY shared it with you. Thanks to all 150 of you or so, this project reached the custom packaging goal! Kevin is working on box designs now and I'm excited to see what he creates. I will...

Most of you are already part of my circle. Some of you, I don't know at all but you stand behind the premise of my business and brand. This brand would not exist if I wasn't Asian American. When I say this business exists because sometimes "there's no card for this"...I'm talking about what I experienced this week.There is no card that says "Sorry your country is racist and misogynist." My country is the United States of America, by the way. The hate towards Asian Americans doesn't get attention, it isn't trendy. No one defended us a year ago when we...